<학력>

성균관대학교, 경영학 박사 (2014)

University of Southern California, Marshall School of Business, Postdoctoral Researcher (2014-2016)

<주요연구업적>

Han, Jeongsoo, Mina Jun*, and Miyea Kim (2019), “Impact of Online Community Engagement on Community Loyalty and Social Well-being,” Social Behavior and Personality (SSCI)., Volume 47, Issue 1.

Han, Jeongsoo, Mina Jun*, Miyea Kim, and Sookyung Key (2018), “Influence of Congruency between Ideal Self and Brand Image on Sustainable Happiness,” Sustainability (SSCI), 10(11).

Kim, Jongmin, Mina Jun*, and Chung K. Kim (2018), “The Effects of Culture on Consumers’ Consumption and Generation of Online Reviews, Journal of Interactive Marketing (SSCI), Volume 43, August, 134-150.

Mina Jun, Sang Yong Kim, Janghyuk Lee, Kay Ryung Koo (2018), “Differentiated B2B Marketing Strategy of Dongwon Systems, the No.1 Packaging Solution Company in Korea,” Asia Marketing Journal, 20(3), October, 1-15.

Kay Ryung Koo, Sang Yong Kim, Seok Kyun Kim, Mina Jun* (2018), “Strengthening Market Position through Branding “CheongKwanJang”,” Asia Marketing Journal, 20(2), July, 85-98.

Jun, Mina, Chung K. Kim, Jeongsoo Han, Miyea Kim and Joshua Y. Kim (2016), “Strong Attachment to Heroes: How Does It Occur and Affect People’s Self-Efficacy and Ultimately Quality of Life?,” Applied Research in Quality of Life (SSCI), Vol.11, No.1, 271-291.

*corresponding author 

<담당과목>

브랜드 마케팅