박상일 사진
박상일
전화번호
02-710-9973
재직기간
이메일
sipark@sm.ac.kr
사이트
-
분야
마케팅
사무실
수련교수회관 707호

세부내용

<학력>

George Washington University, Ph.D. (2006)

 

<주요경력>

KOSBI 연구위원 역임

 

<주요연구업적>

Hur, Won-Moo, Park, Sang Il, and Tae-Won Moon (2014), The Moderating Roles of Organizational Justice on the Relationship between Emotional Exhaustion and Organizational Loyalty in Airline Services, Journal of Services Marketing, 28(3), 195-206.

Kim, Mi Jeong and Sang Il Park (2014), Are Delighted Customers Really More Loyal? The Linear and Nonlinear Effects of Customer Satisfaction and Customer Delight on Customer Loyalty, Journal of Korean Marketing Association, 29(3), 19-50.

Park, Sang Il and Mi Jeong Kim (2013), Does Brand Orientation Matter? An Empirical Study of Korean SMEs, Asia Marketing Journal, 14(4), 117-142.

Kim, Mi Jeong and Sang Il Park (2013), Perceived Justice and Authenticity of Service Recovery and Recovery Performance: Focused on the Interaction Effects of Perceived Justice and Authenticity, Journal of Korean Marketing Association, 28(3), 151-176.

 

<담당과목>

마케팅원론, 마케팅전략, 서비스마케팅